Google Ads · Veterinary Only

We Filled 312 Emergency
Slots Last Quarter.
All Google. All Vet.

The only PPC agency that works exclusively with veterinary practices. No generalists. No guesswork. Just campaigns that fill appointment slots.

312
Emergency slots filled
$31
Avg. cost-per-lead
9 wks
Avg. to 2× bookings
47
Vet practices active
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Emergency HospitalsFeline-Only ClinicsEquine PracticesMulti-Location GroupsRural Single-VetExotic Animal CareAvian & ReptileVeterinary DentistryMobile Vet UnitsSpecialty SurgeryGoogle Ads CertifiedVet-Only AgencyEmergency HospitalsFeline-Only ClinicsEquine PracticesMulti-Location GroupsRural Single-VetExotic Animal CareAvian & ReptileVeterinary DentistryMobile Vet UnitsSpecialty SurgeryGoogle Ads CertifiedVet-Only Agency
Case Studies

A Dossier of Wins.
Each More Specific
Than the Last.

Practice names are blurred. Results are real. Generic agencies cannot replicate what vet-specific campaign architecture achieves.

Equine Practice
Lexington, KY
11 weeks
Cost Per Lead
BEFORE
$94
→
AFTER
$31

Geo-targeted search campaigns for horse owners within 40 miles. Negative keyword list eliminated "horse racing" and "horse shows" traffic.

Search AdsGeo-TargetingNegative Keywords
"
Feline-Only Clinic · Portland, OR
"We went from 14 new patient calls a week to 31 in nine weeks. The campaigns actually know what a cat owner searches for at 10pm."
D
Dr. Samantha Reyes
Owner, Cat Care PDX
●●●●●●● Clinic — Google Ads
JanMarJunNow
Emergency Animal Hospital · Chicago, IL

Midnight search campaigns filling ER slots

Ad scheduling tuned to after-hours search spikes. CTR jumped from 3.1% to 8.4%.

8.4%
CTR
94/mo
Calls
$28
CPL
Rural Single-Vet · Bozeman, MT

Tuesday slots were always empty. Not anymore.

Day-parted campaigns with $400/month budget. Filled 18 Tuesday appointments in the first month alone.

Day-PartingSmall BudgetAppointment Fill
Multi-Location Group
Austin, TX
3 months
New Patient Volume
BEFORE
38/mo
→
AFTER
91/mo

Separate campaigns per location with shared negative keyword lists. No cannibalization.

Multi-LocationBudget AllocationROAS Tracking
"
Avian & Exotic · Denver, CO
"Every other agency I talked to didn't know what a USDA-accredited vet was. VetPPC knew our entire compliance situation before the first call."
M
Marcus Chen
Practice Manager, Denver Exotics
●●●●●●● Clinic — Google Ads
JanMarJunNow
Veterinary Dentistry · Nashville, TN

Specialty search campaigns for dental procedures

Dental cleaning, extractions, and orthodontics each got separate ad groups. Quality Score hit 9/10.

9/10
Quality Score
67/mo
Bookings
$1.84
CPC
Feline-Only Clinic · Portland, OR

Doubled new patient bookings in nine weeks.

Breed-specific ad copy. "Cat-only clinic" as an exact match keyword. Competitors didn't adapt for three months.

Exact MatchAd CopyCompetitor Gap
Mobile Vet Unit
Seattle, WA
6 weeks
Monthly Bookings
BEFORE
22
→
AFTER
58

Radius targeting from the van's weekly route. Dynamic location extensions updated daily.

Radius TargetingLocation Extensions
"
Emergency Animal Hospital · Dallas, TX
"Our previous agency was running the same campaign structure for a dental office. VetPPC rebuilt everything in two weeks. First month was our best on record."
J
Jennifer Walsh
Office Manager, Dallas Animal ER
Performance Data

The Numbers Don't Lie.

Cost Per Lead — All Clients
$0
67% below the veterinary industry average of $94
Jan 2025Q1 2026
Emergency Slots Filled
0
Last Quarter
Avg. Click-Through Rate
0%
3.1× benchmark
Active Practices
0
Across 23 states
Avg. Weeks to 2× Bookings
0 wks
Median client result
Specialties We Dominate
Emergency
Feline-Only
Equine
Exotic Animals
Dental
Mobile Vet
Surgery
Multi-Location
Free Ad Audit

Your Competitor's Waiting Room
Is Already Filling Up.

Get a free clinic-specific audit. We'll show you exactly where your ad spend is leaking and what your competitors are bidding on right now.

Get Your Clinic's Free Ad Audit

3 steps · Takes 90 seconds

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Step 1 of 3 — Clinic Info

See Your Market's Competition Density

Free competitive analysis — just your zip code

What's in Your Audit
Current competitor bid landscape for your ZIP
Wasted ad spend estimate (most clinics: 30–60%)
Top 10 keywords your competitors own that you don't
Recommended monthly budget and projected CPL
Campaign structure recommendation for your specialty
TN

"The audit showed we were bidding on 'free vet clinic' — completely wrong intent. Fixed in 48 hours."

Tanya Nguyen · Office Manager, Bellevue Animal Clinic
Free Ad Audit